CDA Press — Fastest Growing Snoozepaper?

Item: “The Coeur d’Alene Press and Post Falls Press offices will close at 4 p.m. today so staff can attend a special celebration. The Press is being recongized as American’s fastest growing newspaper”/Brand X front page today.

DFO: How can that be when Brand X isn’t subject to the rigorous independent circulation audit that The Spokesman-Review and other newspapers are? Inquiring minds would like to know.