UI Embraces 3rd Slogan In 2 Years

The University of Idaho hopes to turn around slumping enrollment with a new slogan, its third in less than two years. But some students wonder if cash for the ad campaign couldn’t be better spent elsewhere. “A Legacy of Leading” will replace the Moscow school’s current slogans of “No Fences” and “Open Space. Open Minds.” Those short-lived taglines, complete with billboards on the sides of buses showing a person hopping a wire fence, were launched in late 2006 to replace “From Here You Can Go Anywhere.” The new campaign will cost $900,000 this year, including $400,000 in state money and $500,000 from the private University of Idaho Foundation/ KTVB .

Question: Are slogans dumb, or what?