‘Morning’ Appearance Will Help CDA Fight Image

Item: CDA leaders anticipate ‘Morning’ appearance /Marc Stewart, Coeur d’Alene Press

More Info: “Obviously this type of national exposure benefits the Coeur d’Alene area hugely in terms of tourism and also helps to put a face on Idaho as a whole,” said Carl Wilgus, state tourism director. “However, this goes beyond just tourism and really involves our entire economic development strategy, including new business development and the like. It gives Idaho the spotlight, something we couldn’t afford to do in a paid commercial on “Good Morning America” … there’s just no way we could afford that on our own. This kind of exposure, you just can’t put a price tag on.”

Question: Is North Idaho still fighting its image as a haven for anti-government/racist types? Or is that a thing of the past?