LCDC Hires PR Firm For $35K

Item: LCDC hires PR firm for $35,000 /Lucy Dukes, Coeur d’Alene Press; Related: Forum discusses URD strategies

More Info: The Lake City Development Corporation has hired public relations firm Pac/West Communications on a $35,000 four-month contract to develop a communication strategy. The urban renewal agency has talked for months about engaging the community more, and officials thought they had been doing better, but they still hear LCDC is not open enough, said vice chairman Jim Elder. “We finally decided we needed professional help,” he said.

Question: Is this a wise expenditure of Lake City Development Corp. funds?