Limbaugh: $400M Through 2016

Item: Limbaugh signs $400 million deal through 2016: ‘Stunning triumph’ by outsider who ‘captured the spirit of the nation’s heartland’ /Drudge Report

More Info: The NEW YORK TIMES will claim this weekend that Limbaugh, marking 20 years this summer as a national host, has secured a 9-figure signing bonus for the new deal, newsroom sources tell DRUDGE. In its controversial profile, the TIMES reports that Limbaugh is buying a new G550 jet and is making an estimated $38 million a year.

Question: Why has Limbaugh been able to remain king of the conservative radio talk show mountain?