UI Profs Test Negative Marketing

Item: UI marketing profs test negative marketing /Lewiston Tribune

More Info: A pair of University of Idaho business professors are taking aim at marketing that tries to sell people products by turning them against themselves. Jeff Bailey, a marketing professor at the Moscow, Idaho, school, says one way to create demand for something is to get people dissatisfied with their bodies, their lifestyles and their world.

Question: Has the advertising industry made you more or less satisfied with yourself?