‘Bumvertising’ Comes To Spokane, Post Falls

The owner of a business that buys homes in danger of foreclosure thinks he’s found a new way to help the homeless - using them as walking billboards. Steve McMullen on Friday paid panhandlers on busy downtown street corners to wear bright yellow T-shirts and hand out fliers promoting his Post Falls-based Highland Financial LLC business. Six homeless people received $25 each to provide the service, which McMullen says he first thought of three years ago/ Parker Howell , SR Here’s The Dirt. More here .

Question: Would you advertise your business through homeless people? Do you think this is exploitive?