I’m Sorry … So, So, So Sorry

Delivering a proper public apology is a skill that, eventually, many powerful figures are forced to learn. Lately, some big names have had to offer their mea culpas—Tom Daschle, whose apology wasn’t enough to move beyond his tax problems, is only the most recent. But why do some apologies exonerate, while others just make a sorry bastard appear even more disingenuous? Here are some that persuaded us—or at least entertained / The Daily Beast .

Related: Obama owns mistake for bad nominee judgment ; and: Michael Phelps apologizes for marijuana pipe photo

Question: Why do some public ap-hollow-gies resonate with listeners — and others don’t?