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Friday Quote - dirty word version

Bart Mihailovich

In October, the Sierra Club launched a campaign against coal, to be specific, the propaganda and spin that the coal industry has been perpetuating for close to two years.  Called, “Coal is Not the Answer” , the campaign featured a slogan writing contest for people to write in and tell the truth about coal.  About 5,000 slogans were submitted and the top ten were put on a driving billboard and delivered to the American Coalition for Clean Coal Electricity (ACCE).

Here are the top ten:

“Clean Coal: Yesterday’s Solution Tomorrow’s Pollution.”
“Coal: Party Like It’s 1899.”
“Coal: It Will Take Your Breath Away.”
“Coal Is So Bush League.”
“Coal: It’s What’s In Your Lungs.”
“Coal: A Dirty Four Letter Word.”
“Coal: Is This The Best We Can Do?”
“Coal: The Other Second Hand Smoke.”
“Coal: Called A Fossil Fuel For A Reason.”
“Bad For Today. Worse For Tomorrow.”




* This story was originally published as a post from the marketing blog "Down To Earth." Read all stories from this blog