High Noon: Toilet Paper Kills Forests?

Item: American taste for soft toilet roll ‘worse than driving Hummers’: Extra-soft, quilted and multi-ply toilet roll made from virgin forest causes more damage than gas-guzzlers, fast food or McMansions, say campaigners /The Guardian

More Info: The tenderness of the delicate American buttock is causing more environmental devastation than the country’s love of gas-guzzling cars, fast food or McMansions, according to green campaigners. At fault, they say, is the US public’s insistence on extra-soft, quilted and multi-ply products when they use the bathroom.

Question: Would you be willing to substitute a cheap brand of toilet paper for the one in your bathrooms now, to protect virgin forests?