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Fear the Goog

Bart Mihailovich









Ah bloody hell – say it aint so. The Times of London recently reported that Alex Wissner-Gross, a Harvard University physicist has concluded that, “performing two Google searches from a desktop computer can generate about the same amount of carbon dioxide as boiling a kettle for a cup of tea.” Wissner-Gross, whose research on the environmental impact of computing is due out soon, concluded that performing a Google search generates about 7g of CO2 while boiling a kettle generates about 15g. We’d tell you try and contradict this evidence but unfortunately all we can tell you is to Google it.

On a brighter Google note - the Sierra Club recently announced that - you can now add a Sierra Club iGoogle “theme” to your Google search page. Besides putting lots of customizable features and widgets at your fingertips, the Sierra Club iGoogle theme features a dynamic banner photo that highlights some of the places and creatures that the Sierra Club works to protect.  To choose the Sierra Club iGoogle theme, click HERE.

* This story was originally published as a post from the marketing blog "Down To Earth." Read all stories from this blog