Sears Sets Up Xmas Displays

Item: Sears sets up midsummer Christmas displays /KREM

More Info: At a time when most retailers are offering specials on lawn mowers and BBQ grills, Sears is getting a jump on Christmas. Currently, there are displays in 372 stores, but the intent is clear; get customers thinking about the biggest shopping season of the year and then to drive them online to Sears.com.

Question (from KHQ): When should Christmas displays go up in stores: December? November? October? Are you OK with July?