OTV Review: Pitas Not The Pits

Pita Pigsty? Pita Purgatory? Pita Pity Party perhaps? There are certainly worse names possible than Pita Pit, but I do think they’re kind of selling themselves short with a name that evokes both snake-filled crevasses and dark, shadowy underarms. Far from being “pits”, the interiors of every Pita Pit restaurant I’ve had the pleasure to visit have been quite nice and clean. Maybe Pita Palace is overstating it a little, but certainly something more akin to Pleasant Pita Parlor would be more representative of reality. Whatever, the name doesn’t at all seem to hinder the expanding popularity of this Coeur d’Alene based national chain of fresh eateries. It’s a winning concept, brought to North Idaho in 2005 by former Idaho Lieutenant Governor Jack Riggs, who purchased the fledgling chain and soon relocated the company’s national headquarters and training center here. Opening a Pita Pit is a hot business prospect for folks looking to invest in something that has an established, relatively risk-free form’/ OrangeTV , Get Out! North Idaho. More here .

Question: Which downtown eatery do you frequent most?