No Bull, Get Tested (For HIV)

In a billboard campaign targeting the Los Angeles area, the AIDS Healthcare Foundation is promoting HIV testing with this life-sized bull, complete with tail and antlers, along with the slogan “No Judgemental Bullsh*t” and the website www.freeHIVtest.net. The campaign is aimed at taking the stigma out of AIDS testing — and fear that ” that someone is going to probe into their personal habits and judge them for it.” You can read all about it here .

Question: How do you think this campaign would go over in Spokane County and North Idaho?