RS: Talk Radio Influence On Wane?

Is the clout of talk radio diminishing? Political people certainly act as if it is powerful enough, considering the bows and scrapes given to Rush Limbaugh from anyone on the right who momentarily crosses him. But as with broadcast television, it may be a lesser influence now than it was, given the competition from the web and elsewhere. Seattle’s Blatherwatch recalled how “KVI was at the forefront of the 1994 Republican resurgence, the pre-Waco militia strutting. John Carlson and Kirby Wilbur organized and ran initiative signature campaign on-air and almost single-handedly got a measure on the ballot (later rejected by the voters) that defunded roads. The US Supreme Court upheld their right to wage that campaign on public airwaves, a huge win for talk radio. Wilbur’s now gone, and Carlson is talking to the crickets in the toughest time slot in town (3-6p)/ Randy Stapilus , Ridenbaugh Press. More here .

Question: Is the clout of talk radio diminishing? Can you cite examples to support your conclusion?