Arrow-right Camera

Color Scheme

Subscribe now

Tuesday Video: That Bloomin’ box

Paul Dillon

This new (and expensive) mysterious product that will alledgedly solve the world’s energy problems has been unveiled: Meet the Bloom Box.

Bloom Energy CEO K.R. was interviewed by 60 minutes last Sunday. The program said it was “a new kind of fuel cell, which is like a very skinny battery that always runs. Sridhar feeds oxygen to it on one side, and fuel on the other. The two combine within the cell to create a chemical reaction that produces electricity. There’s no need for burning or combustion, and no need for power lines from an outside source.” So it’s a fuel cell, rather than an energy source and you can read the analysis here .

Watch video HERE .

* This story was originally published as a post from the marketing blog "Down To Earth." Read all stories from this blog