Brand X: We (Heart) Otter

Otter is a rugged individualist who throws caution to the wind when he bucks broncos yet meticulously manages your hard-earned tax dollars. He’s an entrepreneur, someone with a CEO’s background and mentality and a super salesman’s keen eye and thick skin. He’s fearless in personally recruiting businesses from neighboring states, selling them on Idaho’s lifestyle and business-friendly environment. He’s rock solid in his determination to keep Idaho’s tax structure optimal for businesses not just to survive, but to thrive. He understands that a good education is key to a good job, but he also knows the difference between spending wisely and spending lavishly/ Mike Patrick , Coeur d’Alene Press. More here .

Question: Do you agree/disagree with the Coeur d’Alene Press endorsement?