Church Hopes Sheen Is Winning Formula

Sat., April 16, 2011

In this April 12, 2011 photo, vehicles drive by a billboard promoting Easter services, in Canton Township, Mich. A Michigan church has seized upon what it hopes will be a winning formula to draw more people to Easter services, thanks to a most unlikely source of inspiration: Charlie Sheen. The NorthRidge Church launched an ad campaign that features five freeway billboards, a series of online videos and a 160,000-piece direct mail blast to help draw worshippers. (Carlos Osorio / Associated Press)

By D.F. Oliveria daveo@spokesman.com (509) 319-0354

Vehicles drive by a billboard promoting Easter services, in Canton Township, Mich. A Michigan church has seized upon what it hopes will be a winning formula to draw more people to Easter services, thanks to a most unlikely source of inspiration: Charlie Sheen. The NorthRidge Church launched an ad campaign that features five freeway billboards, a series of online videos and a 160,000-piece direct mail blast to help draw worshippers. (AP Photo/Carlos Osorio)

Question: Do you think this billboard is a clever way of playing off the attention brought to the word “winning” by unpredictable actor Charlie Sheen? Or somewhat of a sacrilege?

* This story was originally published as a post from the blog "Huckleberries Online." Read all stories from this blog