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Fourth grader takes on KFC

Paul Dillon

In second grade, Cole was assigned a project to be an environmental activist. He researched environmental causes around him and found that McDonald’s was buying paper that destroyed endangered forests in his home state.

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Last month, Cole traveled to Louisville, KY from Charlotte to meet with corporate executives at KFC and deliver in person the over 6,000 hand drawn postcards that he had collected from youth across North Carolina, asking KFC to use more recycled paper and to stop buying paper that comes from the South’s endangered coastal forests.

* This story was originally published as a post from the marketing blog "Down To Earth." Read all stories from this blog