Lowe’s Pulls ‘All-American Muslim’ Ads

The Lowe’s home improvement chain last week pulled its advertising from the series, following a campaign waged by the Florida Family Association, a small conservative group. Lowe’s said the show has become too much of a “lightning rod,” and has stuck by its decision. But a backlash has grown among Muslim groups, elected officials and celebrities. One, hip-hop mogul Russell Simmons , offered Tuesday to buy any unsold spots to promote his Visa Rush Card. “A lot of advertisers pull out of shows all the time without any backlash,” says analyst Brad Adgate of ad firm Horizon Media. They’re “sensitive, particularly in this era where viewers have access to social media,” but “from a PR perspective it probably backfired”/ Gary Levin , USA Today. More here.

Question: Will you be more/less likely to shop at Lowe’s (which has a Coeur d’Alene store on Appleway) as a result of the chain pulling its ads from fledgling “All-American Muslim” TV program?