Gonzaga, WSU Buy .XXX Domains

Universities around Washington are buying up websites under the new .xxx web extension created for pornographic material. But they aren’t trying to bolster their budgets by getting into the porn business; they are protecting their brands from entrepreneurs of the adult entertainment industry who may otherwise use the schools’ names to drive web traffic. “This isn’t our business,” said Chris Gill, GU’s chief information officer. “It’s an ongoing challenge.” GU paid $200 to register www.gonzagauniversity.xxx, and may purchase more in the future/ Chelsea Bannach , SR. More here. (.xxx logo courtesy of Wikipedia)

Question: Better safe than sorry?