Cindy: So Much PR, So Little Space

It’s that festive time of year.Holiday lights twinkle from the garland on our banister and glow on the Christmas tree. The Play-doh nativity set sits once again in the place of honor atop the piano. The delicious aroma of Christmas baking fills my kitchen – and emails from The International Parking Institute fill my inbox. You see, while others may receive holiday greetings and cookie recipes via email during the weeks leading up to Christmas, journalists receive press releases. Lots of them.Companies desperate to get their products or organizations featured in newspapers and magazines, send out mass emails, hoping to snare a story/ Cindy Hval , SR Front Porch. More here.

Also by Cindy: Teachers say holiday stage event great for teens, 3rd graders /SR

Question: Have you ever written a news release to be published or broadcast in news media? Were you successful in getting material out to you audience?