Dennis: Luna Gets ‘F’ On PR Front

I have a feeling that the anti-reform teachers, parents and children are rising up and Tom Luna is losing the PR war. The incredible lack of countering the highly successful anti-reform earned media coverage is potentially devastating to the Supe’s plan. His and his staff’s PR silence is deafening. Tom Luna’s political life is at stake, yet does his staff get it? Where are the pro-reform principals? Nowhere. Where are the pro-reform families? Nada. It’s as if they think that the Senators and Reps are all that they need to pass this legislation. How terribly short-sighted/ Dennis Mansfield . More here .

• Jonny Saunders rocks the house /Fort Boise
• Idaho Republicans’ war on teachers, jobs /43rd State Blues
• IACI bankrolls Otter/Luna ed “reform” cyber town hall /Dan Popkey, Statesman
• Poll: Ranchers getting more popular, not less /Rocky Barker, Statesman
• Bashing teachers: Teachers as targets /Marc Johnson, The Johnson Report

Question: Why hasn’t Superintendent Tom Luna and his staff done a better job at trying to sell his education “reform” package?