Colon-Cancer Ad Offends Kennewick

Billboards portray supermodels wearing next to nothing, but the signs still have to watch their language — even if the object is saving lives. A board of health in Kennewick, Wash., suddenly reversed itself and voted against endorsing a colon-cancer awareness campaign, reports the Tri-City Herald, after some people complained that the billboard’s bluntly worded question “What’s up your butt?” was in poor taste/ High Country News . More here.

Question: Do you find the “What’s up you butt?” message for the colon-cancer awareness campaign offensive? Or clever?