Avista Named Top Utility Social Media

Via email, Avista’s Dan Kolbet writes: “Avista was just named the top utility in social media by our utility peers through a survey conducted by E Source, an energy analysis and research firm. Part of that recognition speaks to our commitment to have the sometimes hairy discussions about energy and the industry on your blog and S-R/other media comments. Our social media program was built on the model that says an authentic voice is the most effective way to engage with our customers. This channel is successful because we’ve committed to it as a complement to all of the other efforts employees take part in daily.” You can read Dan’s entire blog post here. (SR file photo)

Question: Do you appreciate Avista’s commitment to be involved in the social media? Should other utilities & major corporation follow the model “that says an authentic voice is the most effective way to engage customers”?