Starbucks @ 40 Changes Logo

Happy birthday, Starbucks. How does 40 feel so far? It certainly looks different, with the iconic Starbucks logo debuting a new face to mark the company’s 40th anniversary. If you’ve bought coffee at a Starbucks today, you might have already noticed: Gone are the block letters that spell out “Starbucks.” After 40 years, the company thinks its siren logo can speak for herself /Seattle Blog. (AP photo: Ted Warren)

Question: Why do few North Idahoans want to admit that they drink coffee at Starbucks?