Column: Customer Service Lacking

Customer service is apparently not as important as it used to be. Companies used to take into serious consideration the age-old theory on word-of-mouth marketing. For every customer you make happy, they will tell three friends about their experience. For every customer you make unhappy, they will tell at least ten friends about their experience. The way I operate is a little different though. When I find a good company, I tell everybody I can because that has become more of an anomaly. I still tell everybody when I find a bad company too. I also am more apt to visit a local business than I am to go to a conglomerate or chain store or restaurant/ Shauna DeMeritt , North Idaho College Sentinel. More here .

Question: Are you more likely to tell your family and friends about good places to eat and buy retail as well as warn them about bad ones? And/or: Do you find customer service lacking today?