George: Go Big In Political Campaigns

Honest George: With only 25% of Americans reading newspapers anymore makes newspaper political ads a big waste of campaign dollars — which is too bad because thats about the only medium where real issues can be addressed with at least a little depth. Like Digger states - name recognition (by repitition. Because 75% of the votes cast are for someone that the voter has very little inkling as to who they’re voting for anyway). The best bet for campaigning is to go BIG — especially billboards. At the very least go for 8 footers ‘cause you only have a second to catch someone’s eye and attention.

Question: Which advertising factors influence your vote most?