AFA Protests ‘Schweddy Balls’

The humorless testicle-phobes at the American Family Association have gotten wind of this new flavor of Ben and Jerry’s ice cream named “Schweddy Balls.” Here is their press release via Right Wing Watch, which quotes the word “balls” no fewer than 10 times, for mysterious reasons:

Ben & Jerry’s announced their newest ice cream flavor which sounds anything but appealing. Schweddy Balls is the best they could come up with. The vulgar new flavor has turned something as innocent as ice cream into something repulsive. Not exactly what you want a child asking for at the supermarket.

More from Kirsten Boyd Johnson/Wonkette here

Question: We all know that protests of this type tend to boost the profile of the object of the protest. Is this protest against Ben & Jerry’s Schweddy Balls ice cream meant to hurt the sales of the product or gain attention and funds for the American Family Association?