Naming Aging Baby Boomers

On her End Notes blog, SR colleague Rebecca Nappi writes: “Please help us come up with a name that best describes how baby boomers will age. They won’t do it the same as parents and grandparents. My story today explained how most boomers will likely work into their 70s and 80s, plunge into “encore careers” and not be as broke, in pocketbook or body, as feared. So help us rename this group. They won’t like elderly or senior citizen, believe me. Email your suggestions to rebeccan@spokesman.com

Anyone?