JohnA: Spencer Selling His Soul

JohnA: Spencer seems to be selling his soul to be elected. It won’t work, of course, because reasonable people get tired of looking at negative ads all day long and want real, viable reasons to eject an incumbent who’s done well in office. When there are no viable reasons to eject the encumbent it becomes clear that negativity is not the right way either. I truly believe if Spencer wants to connect with electors he should focus on his own agenda and not degrade that of his opponent. A positive candidate will always be able to sell himself to a public willing and wanting to hear good things about that person. I hope Spencer grasps that concept and promotes himself, without denegrating his opponents.

Question: Does negative campaigning work?