Whisky-ish Liquer Conquers Spokane

T he Jagermeister no longer flows as freely as it once did. Across Spokane, fewer shot glasses of the stuff are being dropped into glasses of Red Bull and tossed in a single gulp down the gullets of hot-blooded twentysomethings. When the Jagerettes drive over from Seattle, as they still do from time to time, they find a city with less of an appetite for the product they sell, even if the market for undulating female hips continues unabated. Once a dominant liqueur in the area — and still dominant in much of the drinking world — local sales of Jagermeister are off 30 percent from last year, according to Young’s Market, a liquor distributor. Bartenders, owners and distributors say the slowing of the river of Jager is not caused by temperance, nor by cost. The culprit, they say, is Fireball/ Luke Baumgarten , Inlander. More here. (Young Kwak Inlander photo: A shot of Fireball lights up the bar top at NYNE)

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