Tuesday Video: The Story Of Change
By now, I hope you’ve seen Annie Leonard’s award winning films such as the Story Of Stuff and the Story Of Citizens United . Her latest is the Story Of Change . Created after she asked audiences how they thought they could change things, she said “far too often I was met with individualistic, consumer-centric ideas,” Leonard added: “I can buy organic. I can take a reusable bag to the store. I can ride my bike. Those are good things to do, but they ignore the real source of our power: coming together as engaged citizens.”
Conscious consumerism is a great place to start, but it doesn’t stop there.
* This story was originally published as a post from the marketing blog "Down To Earth." Read all stories from this blog