Clark: Hotel Catchphrase Not Catchy

Selling a product is always easier when it’s attached to an unforgettable slogan. “The Most Interesting Man,” we all know, drinks Dos Equis. Likewise, Coke will forever be the “Real Thing.” But what happens when a business is handed a perfect catchphrase that is simply too, um, crappy to use? Such a thing happened earlier this month after a street punk was caught pilfering toilet paper out of the ladies bathroom in the lobby of Spokane’s luxurious Davenport Hotel. … Spokane cops caught the commode criminal in the literal act of squeezing the Charmin and asked why she did it. “I have been told the toilet paper from the Davenport Hotel is like wiping your butt with a cloud,” she replied. Let’s pause a moment so we can all revel in the witless brilliance of this/ Doug Clark , SR. More here.

Question: Can you think of a good catchphrase for the Davenport Hotel?