Wayne Hoffman Is Now A Meme

I suppose it was only a matter of time. Idaho Freedom Foundation’s Wayne Hoffman is now a meme: Idaho Freedom Man .  (Don’t know what a meme is? Here’s a run-down from Wikipedia.) The memes poke fun at Hoffman’s ideology, saying things like “Thinks he knows what’s best for Idahoans/Isn’t even from Idaho” and ” Claims he’s non-partisan/Can’t understand why people laugh.” There are a couple dozen pictures, and judging by the time stamps, someone did them in the middle of the night last night. One of them got a bit nasty and brought up his family. (C’mon now, guys.) Others give criticism on Idaho Reporter and issues on which the Freedom Foundation has (or hasn’t) commented/ Melissa Davlin , Idaho Statesman. More here.

Question: I still can’t wrap my head around the concept of meme. What does itmean that Wayne Hoffman is now a member? 25 words or less?