Post Falls Hospital Targets Canadians

At Boise State Public Radio, Jessica Robinson reports: “A hospital in North Idaho is marketing itself to Canadian tourists — medical tourists, that is. Most of the patients who come into Northwest Specialty Hospital in Post Falls, Idaho, are from the local area — plus a few from Washington and Montana. But hospital CEO Rick Rasmussen is thinking big — Canada big. A little Canadian flag was recently added in the upper right of the hospital’s website. The link goes to a list of procedures with some of the longest wait times north of the border. Total knee, total hip, total shoulder, ACL repair — all with the prices listed. But it feels more like the listing for a vacation package than a medical procedure. And included in each deal: a stay at the nearby luxury Coeur d’Alene Resort.” More here.