Greenpeace ad takes on LEGO
I was a big fan of the LEGO movie but Greenpeace just took it to the next level.
They launched a brutal ad that calls for Lego to end its partnership with Shell by using the toys to demonstrate the dangers of an oil spill. According to Greenpeace , Shell’s previous attempts to drill for oil in the arctic make it an unsuitable sponsor for children’s toys, and has launched a campaign urging Lego to end its affiliation with the company.
Check it out:
* This story was originally published as a post from the marketing blog "Down To Earth." Read all stories from this blog