Fulcher Ad: Time For Otter To Ride Off

Sen. Russ Fulcher has a new ad that says Gov. Butch Otter has “earned our thanks” but “hasn’t yet earned another term.” The spot, titled, “It’s Time,” features an image of frowning Otter paired with President Obama and an image of the U.S. Capitol rising in front of the Idaho Capitol like a menace in a horror film. It closes with an image of a cowboy — Otter’s lifelong avocation — riding into a beautiful orange sunset/ Dan Popkey , Idaho Statesman. More here.

Question: Do you think this is an effective TV ad?