Lake City Mulls End of Ironman

For the last 12 years, the Coeur d’Alene Chamber of Commerce has underwritten the Ironman Coeur d’Alene event, but now it’s considering ending its sponsorship before the race slated for June 2017. Before making that decision, the chamber is seeking recommendations on how to proceed. “If we exercise this option, the race would be moved to a different community,” said Steve Wilson, president of the Coeur d’Alene Chamber of Commerce. Ironman races are profit-making events owned by the World Triathlon Corporation, and for cities to host the event, an entity within the city must come forward as a sponsor. … However, the price tag is “fairly significant” and while Wilson would not comment as to the exact price of the event, he said it’s in the six-figure range every year/ Keith Cousins , Coeur d’Alene Press. More here. (SR file photo by Bruce Twitchell: Heather Wurtele crosses the finish line to be the women’s winner of 2014 Ironman Coeur d’Alene)