Souza Rips LCDC Rebranding Cost

In a Coeur d’Alene Press story, state Sen. Mary Souza, R-CdA, criticized the Urban Renewal Agency formerly known as LCDC for spending $54K to rebrand itself as ignite cda:

On Tuesday, (state Rep. Kathy) Sims and Souza spoke to the Kootenai County Republican Central Committee about the basics of urban renewal in Idaho. Souza said at the end of the meeting she was asked about the legality of last week’s announcement that Coeur d’Alene’s urban renewal agency was rebranding itself, and embarking on a $54,269 “public education campaign.” Souza, who said she has studied urban renewal for the last decade, responded to the question by stating she had not read anything in the statutes that would lead her to believe the move was illegal. “I think the law is silent on this and typically that means they can go ahead and do that,” she said. But she added that she doesn’t believe the decision was an appropriate way to spend public money. “It’s a heck of a lot of money going to improve their image rather than actually doing their job for the public,” Souza said. Full story here.

Question: I’m still trying to figure out why “ignite cda” is lower cased. Anyone?