Don’t let celebs choose your candidate

Several Super Bowl advertisers will turn to celebrities this Sunday to endorse their brand and boost its buzz. And as presidential candidates head into primaries this week, they’re doing something similar, leveraging popular personalities to add a little oomph to their campaigns during the final push toward nomination. Ted Cruz, the big winner in Monday night’s GOP caucuses in Iowa, blew a duck call to rally fans of A&E’s “Duck Dynasty.” The show’s patriarch, Phil Robertson, an outspoken religious and social conservative, stood by to endorse the Texas senator. “Cruz trusts God,” Robertson said. “Cruz trusts James Madison. That’s why I trust Cruz”/ Bill McKee , Moscow-Pullman Daily News. More here .

Question: What most influences you in choosing a political candidate?