Ironman helps local businesses

The direct impact Sunday’s inaugural half-Ironman triathlon had on businesses depends on who you ask, but merchants agree that anytime foot traffic increases, that benefits all sectors. Jeff Messinger, general manager for Tito’s Italian Grill and Wine Shop and Unchained Tap House, said business at Tito’s slightly surpassed that of last year’s weekend with the full Ironman, which is a positive indicator considering the differences in time for racers to complete the events. “The regular (full) Ironman gives attendees the opportunity to spend the whole day to wine and dine,” Messinger said. “If this would have been a regular Ironman, we would have crushed (sales on previous years). It will be interesting to see what we do in August (during the full Ironman)”/ Brian Walker , Coeur d’Alene Press. More here .