Breaking down 1st Crapo ad

“This is Idaho,” proclaims Idaho Sen. Mike Crapo’s new political campaign commercial, as it touts his advocacy for balancing the federal budget and reining in the national debt.

The ad is running in the Spokane market as well as statewide in Idaho; Crapo, who is seeking a fourth six-year term in the Senate, is the first Idaho candidate this year to launch a statewide campaign commercial. He’s facing Democratic challenger Jerry Sturgill and Constitution Party candidate Ray Writz in November.

“Sen. Crapo is a nationally recognized leader in the fight to fix our federal deficit and the national debt,” said Todd Cranney, a senior advisor with Crapo’s campaign. “More ads are possible, and will deal with a variety of Idaho and national issues.”

Jim Weatherby, professor emeritus at Boise State University and a longtime observer of Idaho politics, said the debt is “a good choice” for Crapo’s opening salvo in the campaign, “in that this issue just isn’t being discussed. And it helps to legitimize his claim that he’s leading this battle”/ Betsy Russell, Eye on Boise. More here.