Spokane seeks to re-brand itself

Visit Spokane, the area’s tourism agency, will roll out a new branding campaign this year to boost buzz for the region and showcase the Spokane area’s identity and unique qualities.

“Spokane. Creative by Nature,” was unveiled Thursday afternoon at Visit Spokane’s annual meeting.

There’s also a new Spokane logo using two inverted hearts to form the shape of a tree in place of the “A.”

Shades of teal and purple in the logo are a tie-in to Spokane’s reputation as the Lilac City.

“When people are asked to describe Spokane, we describe features instead of the essence of what Spokane is,” said Cheryl Kilday, president and CEO of Visit Spokane / Scott Maben & Becky Kramer , SR. More here.