The NCAA has opened a Pandora’s box with their decision to allow athletes to profit from their name or likeness. Though it may seem like a fair thing to do, it could open the door to unparalleled corruption in college sports. Does it mean that universities must now use the prospect of lucrative personal service contracts when recruiting elite athletes? Can a super booster assume power over a program?
For example, what if an auto dealer gave the use of new cars to all scholarship athletes? Would that give that university an advantage? Who controls who gets what? The cultures of many programs would be shredded by the few who could reap large paydays.
Certainly, there are serious questions to be answered. Careful thought must be given before this is implemented. It also looks like another large bureaucracy will be created to administer and monitor the program. Good intentions…..unintended consequences.