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The Spokesman-Review Newspaper
Spokane, Washington  Est. May 19, 1883

The Slice

Some things change, some do not

www.tvrage.com

I always enjoy depictions of newspapering in old movies and TV shows.

That's why I was watching "Leave It to Beaver" the other day. 

Wally and the Beav wanted a new bike. The one they had their eye on cost more than $50, which was a lot of dough back then. This led to Ward giving them a money-doesn't-grow-on-trees talk.

So the boys went out and landed a job delivering newspapers after school.

Naturally, antic confusion ensued.

And after well-intentioned Ward and June unwittingly contributed to Wally and the Beaver getting fired by the Courier Sun, Ward went down to the paper to try to get their jobs back.

The guy he dealt with in the circulation deparment was sort of annoying. But no more so than our man Mr. Cleaver when Ward pulled the oldest squeeze-play in the book.

When things get a little testy, Ward tells the guy that his company buys a lot of advertising in the newspaper. He clearly insinuates that said advertising could be yanked if he, Ward, doesn't get what he wants.

The circulation department guy doesn't totally cave. But here's what he should have said.

"Well, I assume your company buys ads because your bosses know that advertising in the newspaper works. Do you mean to tell me that they would be OK with you threatening to interfere with that basic part of their business plan simply so your kids can get their paper routes back?"



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