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Another magazine bites the dust

 (www.craftzine.com)
Megan Cooley

I hate to be the bearer of more bad news, but yet another magazine announced that its current print issue will be its last.

This week’s victim is Craft , a fun and quirky diy magazine that’s been putting out issues for two and a half years. Craft faced the same struggles of many print publications today: the rising costs of printing and distribution and a diminishing interest among advertisers in the print format.

There is a silver lining, though—Craft will continue to exist online. According to a statement on the magazine’s Web site:

“We will focus on bringing you more craft projects, just as the print magazine did but we’ll be able to do so with greater frequency. We want CRAFT online to be visually appealing and easily accessible; we want it to be fun but also useful. CRAFT will continue to venture into new territory, creating projects that integrate high tech wizardry and high fashion.”

To me there’s nothing like holding a magazine (or newspaper or book) in my hands and turning the pages, uncovering one great idea after another as I go. But I’m happy to see that I’ll still get my Craft fix online, and if it means saving a few trees, I can deal with a virtual-only version. Let’s hope they’ll be able to hold onto the jobs of the creative folks on staff there, too.

* This story was originally published as a post from the marketing blog "DwellWellNW." Read all stories from this blog