Spot the irrelevant question

Who are our customers and potential customers?

What do they want? (And how do we know that?)

What’s the best way to deliver that?

What will our customers want tomorrow?

What do we offer that distinguishes us from our competition?

How can we communicate that?

Do our employees care about/believe in our product/service?

For us, is quality just a slogan?

Will the office Christmas party be another cheapo affair?