My legacy
A friend noted that people still say “Swell Paper.”
“Didn’t you invent that expression?” he asked.
I think I did. Though it’s certainly possible that others came up with it independently.
A search of the S-R’s electronic archives shows that my first digitally recorded use of that parody of “Good Paper” appeared on Aug. 2, 1994. That is about as far back as the electronic archives go. So I might have written that on several occasions before that.
In any case, I cannot find evidence of anyone saying it before I did.
But, as you can see in the link below, the ad campaign slogan was around several months before that.
“Swell Paper” was not universally popular here at the Review Tower. But you know what they say about people who can’t take a joke.
* This story was originally published as a post from the blog "The Slice." Read all stories from this blog