Arrow-right Camera
The Spokesman-Review Newspaper
Spokane, Washington  Est. May 19, 1883

Daily Briefing

If it walks like an ad, and talks like an ad…

Reporter Tom Clouse questioned the appropriateness of the promo for the newly-redesigned 7 section. At first glance, he said, it looks like a news story, but contains clearly subjective praise for the new section without any indication of who wrote it.

Is it shameless self-promotion? Absolutely. We've done it before. However, there was some consensus that we probably should have set the promo apart visually to better emphasize the difference between promoting content and news.



Each weekday morning and afternoon, the newsroom staff meets to discuss the coverage plan. This blog covers editors' discussions, upcoming coverage and miscellaneous newsroom news.